A familiar design buzz word is "branding", the creation of an integrated marketing strategy for a product, service, company, or event. At the heart of this process is the design of a logo or symbol, a design which must capture the essence of a client or a company. An indispensable reference, PRINT'S BEST LOGOS AND SYMBOLS 5 includes examples of logos that aid in building relationships with clients and customers, selling consumer products, and fulfilling publicity and informational needs. of color logos & symbols.