Packaging is the contemporary media which, if properly handled , clinches the sale, and then can please and resell the consumer. In our complex world of proliferating products , Robert Neubauer points out , the package must replace the one time knowledgeable clerk and help the consumer to come to a decision about what product he should buy.
Packaging is the contemporary media which, if properly handled , clinches the sale, and then can please and resell the consumer. In our complex world of proliferating products , Robert Neubauer points out , the package must replace the one time knowledgeable clerk and help the consumer to come to a decision about what product he should buy.
