"Drawing on the know-how and experience of experts from around the world, this guide offers a window into the nature of the color marketing profession. It provides a rare inside look at all aspects of color forecasting and marketing, including flair development, dynamic organization, function, and role in design, business, and domestic and foreign cultures." "Color Forecasting is essential reading for all professionals who want to keep pace with the latest color trends. It will meet the reference needs of color forecasters, color marketers, interior designers, architects, graphic designers, product designers, artists, and professors of color theory or design."