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Signs and Symbols
(Book)
Their Design and Meaning
Author
Frutiger, Adrian
Pen name
Additional names
Co-Author/s
Shelf Placement / Shelf Number
302.2 FRU
Special position
Target Audience
Adults
,
Format
Book
Genre
Sorted
Publisher
Editor
Year of Publication
1991
- 1600
Series
Series No.
0
Volumes
0
Number of Pages
360
Synopsis

Universally-recognized signs and symbols have always been among the most important elements of communication. By why is it that certain configurations of dot and line, and certain primary shapes, are perceived and remembered more easily than others? Taking the six faces of dice as his starting point, Frutiger writes about signs and symbols in general and the development of writing in particular. Throughout, he relates the basic principles and components of graphics to a wide range of historical, physical, linguistic and practical considerations. He embraces everything from Egyptian hieroglyphics to modern company logos in his intriguing analysis of the way that humans have always tried to express thought and communication through graphic means. This standard work is aimed at all those concerned with graphics, design, ornament and communication in general. 

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סימבוליזם (אמנות)
סימנים מוסכמים
סמלים וסמליות
עיצוב
עיצוב גרפי
תקשורת חזותית
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Category...
Signs and Symbols
302.2 FRU

Universally-recognized signs and symbols have always been among the most important elements of communication. By why is it that certain configurations of dot and line, and certain primary shapes, are perceived and remembered more easily than others? Taking the six faces of dice as his starting point, Frutiger writes about signs and symbols in general and the development of writing in particular. Throughout, he relates the basic principles and components of graphics to a wide range of historical, physical, linguistic and practical considerations. He embraces everything from Egyptian hieroglyphics to modern company logos in his intriguing analysis of the way that humans have always tried to express thought and communication through graphic means. This standard work is aimed at all those concerned with graphics, design, ornament and communication in general. 

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