חיפוש מתקדם
Lucas, Gavin

The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks

Books of Daniel
Under dogs
Together
The Ensemble
The One show
Tony's Wife
Euphoria
Problem Solved
The Challenge
The Lost Wife
Guerrilla Advertising
659.113 LUC

The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks

ON THE STRUCTURE OF THE SPERMATHE AND AEDEAGUS INTHE ASILIDAE AND THEIR IMPORTANCE IN THE SYSTEMATICS OF THEFAMILY
ממוין
The Bronze Horseman
ספורת
Interior Design Of The 20th Century
ממוין
Books of Daniel
ממוין
Creative Advertising
ממוין
Under dogs
ספורת
Sesame Street Treasury
Additional book
Together
ספורת
The Ensemble
ספורת
The School for Good and Evil : The Last Ever After
ספורת
Islamic Architecture
ממוין
The One show
ממוין
Twentieth Century Architecture
ממוין
Tony's Wife
ספורת
Euphoria
ספורת
Problem Solved
ממוין
English architecture
ממוין
Castles in Their Bones
ספורת
The Challenge
ספורת
The Lost Wife
ספורת